- 3-7 min
- 6 measures
- 1 open-text prompt
- 2 sections
Starts with ranking: respondents put the 2 sections in order of importance before they answer.
Take the survey
The same survey your respondents get. Nothing you enter is saved.
What it is
Six-measure concept test covering clarity, favorability, differentiation, confidence, purchase intent, value, and one open-text improvement prompt.
Best for
Product, brand, or marketing teams about to commit to a meaningful build / launch / spend. The concept-test sits between qualitative exploration and full quantitative validation — fast, structured, decision-grade.
Not for
Tiny tweaks that don't merit a structured study (use product analytics instead) or already-validated launches (use Product Feedback Capture post-launch).
What you'll need
External panelEmail sending domain
Driver focus
Concept appealComprehensionPurchase intent
Industry fit
Consumer brandsB2B SaaSFintechPharmaAll product-driven industries
What's inside
Your first read of the concept
4 measures
- How clear is what this concept is offering?
- How favorable is your first reaction to this concept?
- This concept is meaningfully different from alternatives I know.
- How confident are you that this concept can deliver what it promises?
Whether you would use it
2 measures
- How likely are you to seriously consider purchasing or using this concept?
- How strong is the value of this concept for what you would expect to pay?
One last open prompt
Open text
- What is one thing about this concept you would change?
Why this helps
A traditional concept test through a research firm runs $15-30K per concept. Ranx ships the structured instrument so product teams can run their own.
