- 3-7 min
- 6 measures
- NPS
- 1 open-text prompt
- 2 sections
Starts with ranking: respondents put the 2 sections in order of importance before they answer.
Take the survey
The same survey your respondents get. Nothing you enter is saved.
What it is
Six-measure panel wave for brand tracking over time. Covers familiarity, favorability, consideration, differentiation, usage, and recommendation behavior, plus NPS and one open-text brand association prompt.
Best for
Research teams running deliberate longitudinal studies — brand trackers, segment-attitude waves, behavior-change measurement. Pairs with an external panel provider or your own recruited panel.
Not for
Quick one-off research needs (use Concept Test instead) or any work where you're really listening to your own customers (use the CX library instead).
What you'll need
External panelEmail sending domain
Driver focus
Attitude trackingBrand healthBehavior change
Industry fit
Market researchConsumer brandsHealthcarePharmaAll research-driven industries
What's inside
How you see the brand today
4 measures
- How familiar are you with this brand?
- How favorable is your opinion of this brand?
- How likely are you to consider this brand when making a decision in this category?
- This brand is meaningfully different from alternatives I know.
What you actually do
2 measures
- How often have you personally used this brand in the last 6 months?
- How often have you recommended this brand to someone else?
How likely are you to recommend this brand?
NPS
- How likely are you to recommend this brand?
One last open prompt
Open text
- What words would you use to describe this brand?
Why this helps
A custom longitudinal brand-tracker engagement runs $50-150K per year through a market-research firm. Ranx ships the structured wave management as a playbook; you bring the panel.
