Playbooks

See what Ranx can run.

These are the playbooks Ranx runs in the app: the same surveys, sections, and counts. Open any of them and take the survey the way your respondents will, starting with the ranking.

Playbook library

Choose who you're listening to.

Clear filter

RX Manual

Brand Awareness Study

What do people in the market actually know about you?

3-7 min6 measuresNPS1 open-text promptRanks 2 sections

One-time baseline or quarterly tracker Take the survey

RX Blank

Build your own

A blank canvas tuned for research-grade work: arbitrary question types, configurable cadence, panel-friendly audience routing, longitudinal-capable. Use when no template matches the specific research question you're asking.

No template, your schedule Start a pilot

3-7 min
6 measures
NPS
1 open-text prompt
2 sections

Starts with ranking: respondents put the 2 sections in order of importance before they answer.

Take the survey

The same survey your respondents get. Nothing you enter is saved.

What it is

A standard awareness instrument covering unaided awareness, aided awareness, brand-attribute associations, consideration set, and a paired competitive comparison. Run as a one-off baseline or repeated quarterly for a tracker.

Best for

Brand teams setting a measurement baseline or tracking awareness over time. Especially valuable after major brand investments — campaigns, repositioning, expansion into new markets.

Not for

Highly niche B2B brands where the audience is named and small (use direct customer research instead) or brands not yet in market (use Concept Test).

What you'll need

External panelEmail sending domain

Driver focus

Unaided awarenessBrand associationsConsideration set

Industry fit

Consumer brandsRetailCPGFinancial servicesHealthcare

What's inside

How familiar the brand feels 2 measures
- How aware are you of this brand?
- How familiar are you with what this brand does?
How you see the brand 4 measures
- I would describe this brand as innovative.
- I would describe this brand as trustworthy.
- I would describe this brand as a good value.
- How likely are you to consider this brand for a future purchase?
How likely are you to recommend this brand? NPS
- How likely are you to recommend this brand?
One last open prompt Open text
- Without looking, what brands come to mind in this category?

Why this helps

A custom brand-tracker through a research firm runs $40-120K per year. Ranx ships the structured instrument and lets you run it against your own panel or buy.